Do your mail campaigns perform to their potential? Are you sure? The first two webinars in this series were about strategy, design and postal optimization—but one critical component remains. Skilled marketers know that there is an art and a science to effective mail.
Those who get the best results are constantly evaluating and tweaking their approach. There are proven techniques and formulas that can help you to determine what is working, what is not working, and what you need to do to make each and every mail campaign outperform the last.
Dowload this companion publication that shows you how to:
Options for approach and frequency of your mail campaigns
Direct mail testing techniques, and when to use them
Benefits of different mail tracking methods
Campaign measurement strategies and formulas
Integrating technology with print to enhance the user experience