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Direct Mail Simplified Webinar Series

presented by Trish Witkowski

Direct Mail Simplified Part 2 - Optimize Format

Part 2:   Optimize Format

For part two of this series, we take a deeper look at the practical side of mail—addressing all of the decisions we make that affect the deliverability and cost of sending mail. Often viewed as “the boring part” of the process, this webinar will prove that mail optimization and design is anything but boring. In fact, this critical part of the process can be downright exciting. We’ll cover formats and sizes, share tips and resources and expert techniques for getting the most bang for your mailing buck.

Dowload this companion publication that shows you how to:

  • Understand the most critical guidelines for mail
  • Common and costly mail mistakes and how to avoid them
  • Components of a mailpiece
  • Expert techniques for getting the best postage rates on your mailings
  • Creative possibilities within USPS format and size guidelines


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