Great mail is not made on a whim. So, what's your strategy? There are limitless ways to approach a direct mail campaign, and endless opportunities for creativity and variety. However you will be faced with a slew of important decisions that will make, or break, the campaign’s success—decisions that cannot be taken lightly.
From the mailing list, to the message, to the form it takes, direct mail must strike a delicate balance, creating a package that can pique interest and ultimately drive response.
Dowload this companion publication that shows you how to:
Define, acquire and segment your audience
Craft the message and position the offer
Utilize engagement techniques that will get your mail noticed